Rumour has it that TikTok might disregard short videos favouring long ones. So let’s dive a bit deeper into the matter and think if that’s probable at all.
Tip: Long or short, 4K Tokkit and 4K Video Downloader will easily download any TikTok video at the touch of a button! Just install any of the apps on your desktop, find the video you want to save and hit the button. Either by URL, username, hashtag, or sound, 4K Download will help you save TikTok content with ease.
In June 2021, TikTok’s management confirmed that the platforms’ audience has very poor attention spans. For example, almost 50% of TikTok surveyed users said that videos longer than 60 seconds were stressful, with a third of the audience watching those videos at double speed.
In July 2021, TikTok announced that the platform introduced longer videos by extending the maximum video length from one to three minutes. Beyond that, between August 2021 and February 2022, the app tested five-minute-long videos and even tried ten-minute-long videos among multiple beta testers, as per Wired.
Why Might TikTok Get Rid of Short Videos?
Short videos can’t provide TikTok with the number of ads the platform might strive for. Notwithstanding that TikTok grew popular and climbed on top of the app store, it needs longer videos to increase its revenue continually. Longer videos gain more and, thus, allow to sell more ads.
While most social media users still think of TikTok as a source of short videos, it seems like the platform is changing its development path. It’s also shown in the content playbook that is designed to teach organisations how to better use TikTok for business purposes. The playbook indicates that the optimal recommended video length had doubled to between 21 and 34 seconds since November 2021, when it was 11–17 seconds, respectively.
Besides, longer videos will allow TikTok to compete with YouTube properly. Being the second-largest search engine after Google, YouTube’s viewership is worth taking. Longer videos on TikTok might also attract a YouTube audience who are used to watching long videos more than short ones. This would vary the demographics of the TikTok users and attract more advertisers.
Download Short TikTok Videos with 4K Tokkit
Going to disappear or not, you can still download any TikTok video with 4K Tokkit!
Follow the simple steps below to start downloading.
1. Launch 4K TokKit. It's available for macOS, Windows and Linux.
2. Enter the name of the TikTok account or hashtag you want to download videos from.
3. Select the suitable option from the search results.
Tip: You can narrow your search and download only videos that were posted on a specific date or time period. Click the settings icon located to the right of the Download button. Open the in-app calendar and set the preferable date or time range.
4. Click the Download button.
That’s it! Wait a few seconds until the download is finished, and enjoy watching the TikTok videos.