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What Is Rumble? Everything You Should Know

What Is Rumble? Everything You Should Know

More and more creators and viewers look for other places but for YouTube to consume and create video content. We have recently covered 9 YouTube alternatives that you can use, with Rumble being one of them.

In this piece, we’ll dive deeper into the Rumble video-sharing platform, see how it works, how to monetise content on Rumble, and how it’s different from YouTube.

What Is Rumble.com?

Rumble.com is a platform for sharing and watching videos. It’s similar to YouTube that all of you know, yet with some distinctions -- we’ll touch on that a bit later.

Rumble, although not widely known, isn’t a new platform. It was founded in 2013 by Chris Pavlovski, a technology entrepreneur. The service started gaining traction in 2020 when the founder thought YouTube started unfairly censoring content.

Pavlovski then claimed that Rumble would be a platform where creators could freely express their thoughts and opinions with no fear of being unjustly censored.

Thus, just like many other sites opposing YouTube's censorship, Rumble became an alternative response to YouTube.

Rumble has been steadily growing ever since: in 2021, there were about 35 million users per month, and in January 2022, this number increased to 39 million users per month.

How to Use Rumble

Rumble is simple to master. These are the first steps to take if you want to get familiar with the platform:

  1. Create a Rumble account, following the instructions on your screen.

  2. Choose one of the three available options: Free, Publisher, or Business account.

  3. Fill out the registration form.

That’s it! After you create your account, you can upload your first video or browse the content made by other creators.

The difference between the three account options is how your videos are shown and how you will be paid for content distribution.

  • Free account: you can share your content within Rumble only. If your video is approved, you’ll earn $50. If your clip is published on the front page of Rumble, this amount doubles, allowing you to make $100. This account is ad-supported, which means you’ll earn 60% of the ad revenue.

  • Publisher account allows you to monetise video embeds on other sites, earning 90% of what the video makes on YouTube and 60% of what it earns on other sites where the video is shared. Yes, this account type contemplates that your videos can be shared elsewhere apart from Rumble alone – YouTube, social media platforms, and other external sites.

  • Business account: for $25 a month, you can enjoy ad-free experience, host, manage and customise your content.

How to Make Money on Rumble

There are multiple ways to monetise your content on Rumble.

One of them is the revenue from ads. Unlike YouTube, which shares 10-15% of ad revenue with the creator, Rumble gives up to 60% of ad revenue.

Other monetisation options include giving up the content rights in exchange for a sum of money as well as sharing profit through Rumble’s partners, such as RSBN, MTV, XBox, Yahoo, and more.

Here are some tips that can help you make money on Rumble:

  1. Repurpose your old content from other platforms like YouTube, especially those which are evergreen or the ones performing well.

  2. Tag other Rumble videos in your content. For each video you tag, you’ll earn $0.5.

  3. Start with a free account first – it allows you to monetise your content as well. If you see that this is not enough, you can then upgrade to the Publisher option.

How Much Can I Earn on Rumble?

We’ll be frank with you here: not as much as you could possibly make on YouTube because the audience isn’t that large as on YouTube so far. But if you select the Publisher account on Rumble, this platform might be a nice addition to your other content monetisation efforts, such as on YouTube.

Rumble Vs. YouTube: What’s the Difference?

Now let’s talk about the differences between Rumble and the biggest video-sharing platform, YouTube more specifically.

Let’s start with the similarities, though. The basic functionality of both platforms is the same, namely when it comes to creating an account, watching and sharing videos.

Some other things Rumble and YouTube have in common:

  • Platforms are free to join and browse video content.

  • Videos have quality and resolution settings that allow users to cutomise their viewing experience.

  • Rumble and YouTube videos can be embedded on other sites.

  • Both platforms allow creators to make money by sharing content.

  • Both platforms allow users to stream and share content.

And here are some vital differences between YouTube and Rumble.

General Comparison

YouTube has a larger audience, which makes the platform preferable for audience reach; the server speed of YouTube is better, which provides a smoother experience when publishing large videos.

Rumble is less strict when it comes to free speech and censorship, for there is almost none. Besides, Rumble helps small creators to get discovered, it doesn’t prioritise solely big names.

Beyond that, Rumble has a simpler video recommendation algorithm than YouTube.

YouTube recommends content based on the videos users previously watched and engaged with (commented, liked, shared, saved). Rumble so far places videos from creators you follow in chronological order, just like Instagram in its good old days.


We’ve briefly touched on this point above. Here are some other things you should know about YouTube vs. Rumble’s monetisation.

Rumble allows you to monetise your videos from scratch just right after you upload your first clip. You don’t have to grow your subscriber base to a particular number to start making money off your content.

Note that the Rumble free account allows you to earn money only from the videos that are published on Rumble alone. If you want to make money off Rumble videos that are embedded on other sites, you have to upgrade your account to Publisher.

YouTube obliges you to have at least 1,000 subscribers and 4,000 hours of watch time before you can apply for monetisation. When you reach these, you’ll make from $3 to $20 per 1,000 views on average.

What’s more, to be able to monetise your content, your entire channel needs to correspond to YouTube’s advertiser policies, which means that if you violate the community’s guidelines in some of your videos, it won’t be paid for. YouTube, however, offers other monetisation options apart from ad revenue, such as channel membership, merch, Super Chat, and more.

We have covered YouTube monetisation before, so feel free to check it out.


Perhaps, the biggest distinction between the two platforms is in the way they treat diverse views and opinions.

YouTube is a lot stricter than Rumble when it comes to censoring creators and leaving them without monetisation if their videos violate the Community’s Guidelines.

YouTube takes down content that is offensive, if it violates the law, infringes copyright, and goes outside the current ideological agenda. The content that falls into one of those might be hate speech, fake news or misinformation, conspiracy theories, and any right-leaning views.

Rumble claims to be a pro free speech platform, according to the founder and current CEO of Rumble. The service takes content down if it’s clearly offensive, obscene, or violates FCC regulations or the law. Rumble won’t ban you for an opinion.

Search Algorithm & Ranking

YouTube’s recommendation algorithm is rather complex and is based on multiple criteria of individual preferences and content interactions. As for the search results rankings, there are opinions that sometimes it’s tricky to find videos on controversial topics. Generally, YouTube’s search rankings are very sensitive and precise – results correlate with what you’re looking for and satisfy your search query or intent.

Rumble shows everything you literally search for, regardless of the topic or how controversial this is. The platform doesn’t tamper with its search results, thus allowing you to find everything you look for. Recommendations on Rumble are based on the videos of the creators you’re subscribed to and who you watch, not what Rumble assumes you might like. What’s more, Rumble doesn’t unsubscribe you from channels, like YouTube’s users claim the latter does.

Integrations & Analytics

Unlike Rumble, YouTube has advanced insights and analytics of the video content’s performance. What’s more, YouTube has such features as a brand overlay, bulk uploading, closed captions, mobile screen support, privacy options, and video looping.

As for integrations, YouTube has 802 services that can be integrated into it and vice versa, including WordPress, Agorapulse, Zendesk, Mailchimp, Zoom, Slack, Google Analytics, Discord, and alike.

Rumble has only 2 integrations available at this time: Google Ad Manager and Nucleus.

How to Download Rumble Videos with 4K Video Downloader

If you want to download videos from Rumble in high quality, 4K Video Downloader is exactly what you need. Follow the steps below to start downloading.

Tip: You can now download Rumble video on Android as well.

1. Launch 4K Video Downloader. It's available for macOS, Windows and Linux, and Android.

2. Copy the link to the Rumble video you want to download.

3. Click the Paste Link button.

4. Select the format, quality and output folder.

5. Click the Download button.

That’s it! Wait just a few seconds until the download is finished and enjoy watching the Rumble video on your computer whenever you want.

Read next:  Say Hello to 4K Tokkit 1.4.0 – Save The Whole Subscription in One Step & Other Novelties

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