During the YouTube’s appearance at VidCon, the three new ways for creators to earn more income on the platform were announced. Neal Mohan, YouTube’s chief product officer wrote on the YT creator’s blog: “YouTube is a vibrant community where everyone has a voice. Every day, creators use their voice to entertain, spur action and bring about positive change. That’s why over the last year we’ve doubled down on building the products and tools that the creator community needs.”
Besides new monetization options coming for the platform creators, YouTube is also running some video experiments, introducing new video analytics and improving the platform in other ways. Let’s look over all the changes that were announced over the last couple of weeks.
More Accurate Like and Dislike Counts
YouTube has improved its validation system, making it ensure that likes and dislikes are not coming from specialized programs and bots.
The update was announced by YT Lukas, the platform’s representative from YouTube Help Forum: “Starting today, we’re making a system update to catch even more spam in likes and dislikes across YouTube. The main reason a like would be marked as spam is when it’s purchased from a third-party service. Paying for likes or dislikes is a direct violation of YouTube’s Terms of Service.”
The system will also check likes and dislikes that have been given to video prior to the day of the update announcement.
YouTube is expanding previously existing Sponsporship feature and calling it Channel Membership. The Memberships is featuring channels that are part of the YouTube Partner Program and have over 100,000 subscribers.
The option is now available to a select group of creators , allowing subscribers to pay a monthly fee of $4.99. Paying subscribers have access to the special account badges, emojis, members-only posts in the Community tab and exclusive content from creators (livestreams, extra videos, shout-outs).
Merchandising Options for Creators
YouTube has partnered with Teespring to offer creators a merchandising platform with more than 20 customizable items available. The merch items can be sold to subscribers directly via channel. The platform representatives also inform that the number of merchandising partners is going to expand, and the merch creating ability will be available to more YouTube creators. Teespring reports the case of one creator earning over $1M in profit over an 18-day period selling a “furry friends” item.
Premieres Video Format
YouTube’s chief product officer, Neal Mohan said the following on the new format: “With Premieres, creators will be able to debut pre-recorded videos as a live moment. When creators choose to release a Premiere, we’ll automatically create a public landing page to build anticipation and hype up new content.”
The landing page will also have a chat feature which will allow creators to use Super Chat and take advantage of the Membership features and generate revenue without doing livestreams.