If you're active on TikTok and have the ambition to be famous as Charlie D'Amelio, one of the crucial questions you're probably asking is when the best time to post videos on TikTok is. It's a must-read if you've been around on TikTok for quite a time but have not yet achieved what you had in mind.
This piece will reveal when you should post content on TikTok to get maximum views and likes.
Why Is Posting at the Right Time Important?
It's simple. If you figure out the right moment for your video to come out, you increase the chances of your video being discovered by others on the For You page.
TikTok's For You is similar to Instagram's Explore page, where people can find the content of users they don't follow. The right timing is essential to get on the For You page.
Otherwise, your videos will get stocked under myriads of dances, memes and challenges.
The study says users spend 75% of their time browsing the For You page. And that's like a cycle if you think about it: the more people see your content, the more chances you have to get discovered next time.
When Is the Best Time to Post on TikTok?
Studies show that TikTok users are most active at 6 am-10 am and 7 pm-11 pm on average in Eastern Standard Time.
What Is the Best Time for Each Day?
Let's dive deeper into the question and figure out the best times each day are.
Monday – 6 am, 10 am, 10 pm
Tuesday – 2 am, 4 am, 9 am
Wednesday – 7 am, 8 am, 11 pm
Thursday – 9 am, 12 pm, 7 pm
Friday – 5 am, 1 pm, 3 pm
Saturday – 11 am, 7 pm, 8 pm
Sunday – 7 am, 8 am, 4 pm
These are, as said, average hours. Yet, even trying to post at these times, you might notice improvements in your TikTok content engagement.
Find Your Best Times to Post on TikTok
As a social media platform, TikTok is interested in having you as a creator and a viewer, so it provides creators with detailed insights on their audience and its behaviour, their content performance, and much more.
With TikTok analytics, you can figure out at which hours you should post to get the most out of your content. But to do so, you need to have a business or creator account; switch to the Pro account if not yet.
To get a Pro TikTok account:
Click Manage Account in the Settings and Privacy tab and scroll down until you see Switch to Pro Account.
Choose between two options — creator or business account.
Choose either of these, and you'll get access to analytics and other business features.
Wait till the insights are loaded, and here you go!
Note that you can switch to another type of Pro TikTok account anytime.
You can also check when your competitors are active and post right when they do. But of course, experimenting with posting timing is the best way to figure out what works better for you.
Find When Your TikTok Audience Is Active
TikTok Analytics gives you details on your followers' locations and how they interact with your content. Pay attention to spikes in figures: they show what's your audience the most interested in.
Information about your followers' locations will also give you hints on when to post to get their attention.
Followers activity tab is another tab you'd better check and track - a map that displays when your audience is most active during the last 24 hours.
Having figured out when your viewers are active and where they're from, you can find the perfect timing for your posts. Just experiment, bare time zones in mind, and you'll get it.
Content tab showcases how your TikTok videos perform - all of them and single clips. From there, you can learn for how long your viewers watch your videos, find total views and more.
What If Your Audience Is Diverse?
If your viewers are from all over the world, then first off, congrats! But in your case, this may be a bit more difficult to figure out the best timing. You need to post when most of your viewers are active or publish videos at different hours to cover more time zones.
How Many Times a Day Should You Post on TikTok?
Starting with just one video a day is excellent, and it gives you a chance to practice and enhance your content style. But it also keeps you top of mind with your followers. However, the sweet spot for posts is anywhere from one to three times a day. The more content you post, the more likely you'll reach a broader range of people.