Nearly all of you have already heard of TikTok and how popular it is now. No wonder that the more creators and advertisers come to a platform, the more potential it gets for other creators for earning money.
In this article, the 4K Download team will cover actionable ways of TikTok monetisation.
TikTok monetisation: pros and cons
TikTok, unlike YouTube and now even Instagram has no official partner program for creators. This means that the platform does not pay its bloggers for content creation. TikTok used to have such a program, but it was eliminated in January 2020. The idea behind it was that top creators got an official offer by TikTok bound by a contract and gained virtual bonuses which could have been withdrawn as real money.
Other peculiarities of TikTok monetisation are:
TikTok has recently revealed how their algorithm works, and it’s now clear that the social network doesn’t care how much followers a creator has. What matters for ranking is interactions (likes, comments, and shares) and total playtime. If other users watch your videos till the end, it makes your content rank higher, and it has better chances of getting onto the For You page, TikTok’s top real-estate.
Captions, sounds, and hashtags (especially hashtags) you use in your videos are also important.
Relevant content. TikTok is an entertaining platform, so you should keep your eyes on current trends and apply them to your content. What works extremely well on TikTok is dances, hashtag challenges, lip-syncing to popular songs, sketches and vines, videos with pets, pranks, and duets with other users. Educational and social videos are also welcome there, but you should know how to integrate them into the TikTok community.
believe it or not but i passed out trying to learn this @charlidamelio DC:@keke.janajahSavage - Megan Thee Stallion
The majority (60%) of TikTok audience is teenagers who usually are not very solvent.
You can’t put a clickable link to your website in the TikTok captions or your profile. This means your audience will have to copy and paste the link, which can lead to some traffic losses. Yet, you can drive your audience to Instagram or YouTube.
Apart from all the above, TikTok has many perks in terms of monetisation: huge organic exposure, unbiased chances to get onto the For You page, many viral challenges, duets, and easy content creation are what make TikTok appealing to aspiring digital creators. All you need to do is to build your monetisation strategy right.
How to make money on TikTok: 10 ideas of monetisation
Here are some actionable ways to monetise your TikTok account.
Music promotion on TikTok
Music tracks and sounds can be and are well-promoted on TikTok. This is of interest to both aspiring and famous singers and musicians. Besides, they are willing to pay to support their music on such a huge platform like TikTok. If you already have a popular account, you can shoot a video for someone else's song for a fee.
@jarvis @ricegumCoño - Jason Derulo & Puri & Jhorrmountain
TikTok Branded Hashtag challenges
Branded Hashtag challenges are a kind of ad campaigns on TikTok. The idea behind them is to go viral and spread across TikTok using specific hashtags sponsored by a brand. The more views the challenge gets, the better for the brand endorsing it. And on the contrary, the more popular the brand is, the more views its sponsored challenge will get.
As a creator, you can take part in this challenge and make your own video keeping in mind all the conditions the brand has stated. Thus you will have better chances to get onto the For You page and get discovered by millions of people!
Or if your account has already well-known on TikTok, you can take part in the challenge for a fee that a brand will be willing to pay to you.
TikTok live streams monetisation
If your channel has reached 1000 subscribers, you can then have live streams on TikTok. How to monetise them? It’s pretty much the same as on YouTube or Twitch: your viewers can express their gratitude by donating you TikTok internal ‘currency ’.
You probably don’t know that TikTok has its own in-app currency - TikTok Diamonds. It also has TikTok coins and gifts. You can only earn the Diamonds if you’re 18 years of age or older. Each Diamond is worth 5 cents.
The way affiliate programs work is simple: you promote and sell goods and services of a company and get a percentage of sales. For example, if you’re a beauty influencer or an aspiring beauty blogger, you can get in touch with a brand selling cosmetics.
You make a video on the subject, like a makeup tutorial or a product review, and offer your audience to visit the brand’s website using your affiliate link and/or promo code. For every customer that comes from you, you get paid a reward. Simple as that.
If you’re concerned that TikTok has currently no clickable links, you can redirect your followers to your Instagram or YouTube pages and put the link there.
FYI, 4K Download also has an affiliate program for those of you who want to share the profit of our product with us. Join us and make cash with the 4K Download team!
Promotion of your expertise
If you’re very good at something or a true professional in some field, you can make educational videos on TikTok promoting yourself and your services. Now, there are many expert videos on TikTok: doctors, lawyers, teachers and other professionals make shoot tutorials or explanatory videos and thus attract new clients from TikTok.
And in 2020, it’s already a new trend: more and more TikTok users follow such creators, including psychologists, lawyers, gynaecologists, beauticians, and alike.
If you are an expert in your field, this is the right time to join the TikTok massive community. Yet you should remember that your content should be relevant to TikTok and play by the platform’s rules.
For the inspiration, check out videos by Doctor Jones, the 1st TikTok gynaecologist.
Q&A (did you catch the cameo at the end?) Reply to @deniseoviedo04Them Changes - Thundercat
Personal branding on TikTok
Many influencers have managed to achieve widespread publicity through social media. If you are a bright, charismatic person with a sparkle of creativity and want to become popular on the Internet, there’s no better place to start than TikTok.
As we’ve already mentioned, TikTok doesn’t take into account your followership when ranking your content. So unlike Instagram or YouTube, even new creators have good chances to gain massive exposure on the platform if they make consistent and quality videos. TikTok creators like Zach King,Loren Gray or Baby Ariel are perfect examples of this.
Paid TikTok duets
Duets, or in this case we’d better put it as a shoutouts, mean mentioning other TikTok creators in your video. If you already have followership, you can help creators with fewer followers by featuring them in your videos. For a fee, of course.
Selling of your services or products
TikTok is an excellent platform for promoting your own goods and services. If you provide services remotely or sell something online, this platform will definitely suit you.
Do product reviews, show your goods in action, post video testimonials, publish user-generated content, team up with influencers and make hashtag challenges; all this will sooner or later lead you to sales.
Brand ambassador on TikTok
A brand ambassador is a person who, internally and externally, corresponds to the company's image, carries the core values and is an active customer (and a promoter) of the brand. They act as the official face of the brand, personifies the image of the ideal consumer, participates in various events, and motivates people to make purchases.
Many ambassadors are on TikTok. TikTok influencers make videos in branded clothing, in stores and cafes, against exhibition stands, etc. The main thing is that each video of the ambassador on the channel should be directly or indirectly connected with the brand mention. If they can, why couldn’t you?
Selling of TikTok accounts
If you are already an experienced TikTok creator and have found the secret of success on the platform, then you can create TikTok channels for sale. Or sell your own one for a significant amount of money.
The drawback of the method is that there’s not much of the demand on TikTok yet. But there surely will be, like it is now on Instagram.
TikTok monetisation calculators
If you already have a TikTok account with content and followership, you probably wonder how much you can earn on TikTok. This is a valid question since all the ways above are very individual, and it’s impossible to predict right away how much money you can make.
However, things like TikTok earnings calculators prove to be helpful here. The work as simple as that: you just enter your or any TikTok creator’s username, and the algorithm calculates how much the creator may potentially earn on TikTok based on their followership, total likes, engagement rate, and posts.
Here’s how much Loren Gray may earn per post. Impressive, right?
TikTok monetisation: the bottom line
Even if TikTok doesn’t yet pay for views nor has a partner program supporting creators, there are many other ways to make money on the platform. The primary keys to success are to be consistent and active, take part in TikTok challenges, be creative and never miss a chance to jump on a new trend.
If you want to find inspiration among top TikTok influencers and enjoy their creativity even offline, use 4K Video Downloader and save any TikTok video for good.